Possible Reasons Negatively Influencing eCommerce Conversion Rate
Conversion rate is a key performance indicator for online businesses and it is crucial to generate more revenue and grow. However, a number of factors can negatively impact your eCommerce conversion rate. There are several possible explanations why you you’re not more customers. Let’s take a look at some of the possible reasons for your low conversion rate:
Slow load time
One of the biggest reasons you are not getting enough revenue is that it takes too long to load your website. Reducing your website’s page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. In fact, , customers will abandon your web-pages if they are too slow to load, because, website visitors tend to care more about speed than all the bells and whistles you want to add to your websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings. So, you should take your site’s loading speed seriously and work to fix it if it’s slow.
Poor user interface
When it comes to e-commerce user experience design, you want to maximize utility, usability, desirability and accessibility. If you get good results with these metrics, you can be confident that your user experience not only does not hinder conversions, but actively boosts them. Hence, if your website has a poor user interface, there’s no chance you’re going to get visitors to convert even when traffic is high.
Seasonality in E-commerce sales affects most shops and seasonal changes generate different reasons for customers to purchase relevant items. Therefore, in order to consider the importance of seasonality in pricing, you have to prepare marketing and communication campaigns, send out related emails, write content for your blog, and run a countdown or social media promotions. In one word, you must do the most before the particular season kicks in. Additionally, you should use a tool for more profitable product pricing and better conversion analysis.
Because of the abundance of scammers and malicious websites, customers become worried about buying products online. They need something that they can trust and feel themselves safe online. That’s why it is important to create a strong sense of credibility on your site. In addition, website credibility depends on the context of your target audience and your performance. Implementing credibility factors on the site can improve trust with your audience, convert them into real customers and get more sales.
No matter what approach you take from the tips above. Always make sure you’re testing the results of changes you make to ensure that your conversions are changing for the better. For example, the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue. Above tips are seem to be the best ways to hinder negatively eCommerce conversion rate. However, keep in mind that the problems we’ve mentioned here aren’t the only possible causes of low eCommerce conversion rate. For a more comprehensive list of potential reasons negatively influencing your eCommerce conversion rate, check out this Notificup.
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