Major Mistakes that UX commit in Web Push Notifications
Web push notifications are one of the most efficient and handy tools that can help you engage your audience in real time and with actual results and increase your conversion rates. It also can help you to reach out to even the most determined leads. Moreover, they not only get users’ attention faster than any other means of communication, but at the same time, they are one of the most challenging things for implementing.
However, badly implemented push notifications can easily harm your bottom line. In order to create good UX, it’s essential to design notifications to be relevant and useful for your users. In this article, we’ll share the most common mistakes when comes to web push notifications and worth your attention:
The best notifications are tailored to each user and personalised messages have four times the open rate of generic messages. They always get more attention, result in more views and clicks and, consequently, help you convert leads to returning clients. Personalization starts with small things such as using user’s first name in the message, but it doesn’t stop there. Mobile developers have a lot of opportunities to utilise information they have about their users to personalise messages. For example, it’s possible to deliver a special offer for your users based on information you hold.
Too many web push notifications
Quantity does not mean the quality, and that is the main point. It is better to send fewer notifications to get customers engaged instead of irritated with your messages. Experts recommend sending not more than one push notification per day and not more than five times a week. Also, a statistic data is proving that Mondays and Tuesdays are the most auspicious days for sending push notifications and get the visit and click rates increased.
Time your web push notification
It is vital to take into account different time zones in which your subscribers live and poor timing will more likely lead to unsubscribing than making a purchase. The best option is to schedule notifications around lunch time when people usually scroll their feeds using mobile phones. If you send a message at the wrong time, you increase the risk that notification will be ignored or, in the worst case, the app associated with notification will be deleted.
In order to hit the target, you need to define it first. The following highlighted four characteristics will help you to segment users and visitors and make more successful web push notifications based on this information: previous actions on the website/app, prior purchases, location, and preferences. By keeping this information in mind, you can reach different groups of customers and get more clicks, views, and purchases then if you send just one standard message for all users.
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