SEO Tactics to Drive eCommerce Sales

24 April 2019 By

Inadequate customer traffic and revenue shortages are the main issues that disrupt most eCommerce sites. The most important aspect of a well-defined marketing strategy for an eCommerce company is effective SEO tactics. This will allow you to attract more customers and ensure that these customers stay with you until they make a purchase decision.

Here in this blog post, we’ve provided the most effective SEO tactics that can drive more traffic to your site and eventually turn visitors into customers:

1- Keyword Research

Keywords are the basic elements of SEO. Although there are many ranking factors in the Google algorithm, nothing beats keywords research. They determine how frequently your eCommerce website is going to appear in search results when a potential customer is looking for a product that is available on your portal. Therefore, using the right keyword is crucial to the success of your eCommerce website.

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Fundamentally, keywords should be relevant to attract the right audience with the right intent. As a result, it would boost the conversion rate. With this in mind, you should practice inserting extended keywords across your site’s content.

2- Create Stellar Content

Content is a tool that you can use to engage potential customers, something valuable that you can deliver to customers, and a shared resource to help you reach new audiences.

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In order to effectively communicate with your potential customers, your content must be original, effective and strong. You should absolutely avoid making an overvaluation that leads customers astray or raises expectations that the products or services can not meet. So make sure the content increases customer confidence in the longer term.

3- Social Media Integration

Social media is one of the fastest growing elements of a comprehensive and modern SEO strategy. This is because more and more consumers are turning to these platforms to interact with brands. In addition, users visiting your site can mark your page as “Like” to help you advertise. So, when you’re on social media, you can build relationships with potential customers and get free advertising on a social media site.

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On the other hand, the majority of people turn to Facebook if they want to search for interesting content. This means you have a great opportunity to reach new audiences, attract more prospects and build lasting customer relationships.Beyond that, social media is also a great way to showcase a more human side of your business. Thanks to resources like Facebook Ads, it can be used as a direct marketing tool. You can even use social sites to bolster your customer service.

4- Include Reviews, and Display Related Products

Customer product reviews are one of the most effective elements that you can include on an eCommerce product page. In general, customers tend to jump off an eCommerce website if they either do not see what they are looking for, or if they can not make a decision.

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In addition, the portal should also display related products that the customer might be interested in. This results in a more engaging experience, and the customer usually stays with your eCommerce portal when purchasing.

Conclusion

The effective and consistent use of SEO techniques over time remains the cornerstone of a successful eCommerce business. This will ensure your portal gets the right visibility in a competitive business environment. It also means that you do everything to gain the trust of your customers with your services.

Improving the ability of your eCommerce site to generate traffic is the first step in generating high revenue by using the tips listed above. Implement these tactics and see the difference they can make!

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