Tips to Get Higher Subscriber Rate in Web Push Notifications
Over the recent years, one particular feature that has been in limelight is the Web Push Notifications API. Web push notifications empower users to opt-in to timely updates from their favorite sites and effectively re-engage with relevant content. A capability that was exclusive to native apps was opened up to the web platform.
But, if it is not used the right way, it will lead to increase the opt-out or unsubscribe rate of users and thus it can be ‘annoying’. Web Push Notifications are currently in a progressive state and are integrated with almost anything and everything for a faster communication, and engaging users.
Almost all of the sites involving in e-commerce have been trying to embrace the notification capability and the adoption steadily grew. Research shows that sending powerful and segmented web push notifications messages improve your push notification metrics.
As a matter of fact, there is no a special turning point in this regard. Instead of focusing on a few vital factor together will streamline your site to the shining position. The key factor is this regard is not annoying users with the permission pop-ups. Over a period of time, the sites that prompt the browser permission dialog became overwhelming.
Similarly, showing instantly the browser permission dialog as soon as users land on a site is as the most common mistake. You should seriously of avoid of sending such a messages. Sending messages to Registered and signed-in users and responding to implicit user feedback will improve your click rate.
We will here under provide the best user experience when dealing with notifications:
Avoid instant permission prompt for new users
Showing instant permission to users upon landing on a site is the biggest source of annoyance. Instead, you had better build a custom UI module that provides the necessary context. This policy will lead the user to properly interact with it.
Right timing Web Push Notifications
According to the report on Tim Berry, in Web Push Notifications the number one thing is timing. Timing might matter even more than idea and execution and the best way to really assess timing is to really look at whether consumers are really ready for what you have to offer them.
Enable the Web Push Notifications only to users who have context
Showing the custom UI module for the opt-in are more likely to engage with the module can considerable enhance the click rate, because some messages may not be appealing to guests as if they may be lack of sufficient background on why this module is showing up.
Enable the Web Push Notifications only on pages that benefit users
Displaying the module simultaneously on the homepage and on every page of the user journey would be highly redundant and also annoying to some extent. Therefore, you need to expand the feature to other pages where users may benefit.
Respond to implicit user feedback
In case of not receiving any interact from users for 2 consecutive sessions, showing the module should be stopped. It proves that he or she is not interested in it.
Honor the user’s existing preference
Before displaying the module, your system must qualify the the user will. In CASE OF explicitly blocking permission by user, honor the user’s choice and do not display the module.
Handle failure gracefully
Subscribing sequence of web push notification is prone to failure. Efficient error handling in each of these steps is key to a pleasant user experience. In order to minimize the errors handling procedure, try to handle every error in a distinctive way that doesn’t disrupt the user flow.
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