Tips to Optimize Call-to-Action Buttons in Push Notifications

16 April 2019 By 0 Comments

Call-to-Action (CTA) is a text or a graphical button designed to provoke a visitor to perform a specific action. It could simply be some prominent text, or it might be a dedicated button, or a sign-up form. But all in all, Call-to-Action buttons in push notifications are probably the most common type of CTAs and we would more rather to recommend you to use the button version as if visuality can make a better impression. Because you can more likely increase awareness with a button rather than a text-based CTA, as it fits into the environment.

Adding a CTA button to your site is easy and effective and it shows visitors where to click and why. That is to say, it is a way to direct focus and give the visitor a clear route to accomplishing a goal. So, at the same time, you should create an advantage for the customers to click on your buttons. Moreover, it should be clear and reflect a sense of urgency. In the world of e-commerce and/or m-commerce, a CTA button is more than a tool for capturing attention and is rather an inevitable part of the user daily business.

In order to dive into CTA importance, this paper gives you some definitions and tips on the text, size, and location of the call to action.

1- Text 

The importance of the message plays a pivotal role in determining the design of the CTA button. Therefore, you should assure that CTA button be as specific as possible and gets the message in the shortest time. Moreover, the text should have high contrast and you have to keep it relevant and without obstacles.

On the other hand, the choice of words you make for your buttons will have a pretty big effect. It can quite literally be the difference between a conversion and a bounce. So, you have to create a benefit for the customers so they should click your buttons.

Therefore, arouse curiosity by telling customers what they need and make sure by offering them the right information. Say the unexpected and choose the word that reflects the action you’re trying to get the user to take. As one final note, you should avoid most common CTA phrases!

2- Emojis

Emojis are great for conveying tones, facial expressions, and emotions. When a person sees an emoji in a message, his/her brain lights up the same way as it does when his/her sees a human face. Emoji is a huge part of today’s online and mobile experience as if it creates a different feeling or mood and leads to a boost in conversions.. It empowers you to shorten your text and pack more words into the first line of your push message. Beyond that, many people’s decisions are more easily influenced by emotion rather than facts, because, seeing those little positive images can provoke a pleasant association and influence and raises attention.

So, all in all, play with different Emojis!  and add some visuals for grabbing user’s attention, because it is critical to ensure that the user notices your call to action

3- Size of Call-to-Action buttons versus surrounding elements

When it comes to CTA button size relative to its surrounding elements, all depends on how your landing page looks and feels overall. It indicates its importance: the bigger it is, the easier it is to point and click on.  So, ensure that the CTA button is larger than all the other elements around it. Additionally, decide how vital certain site actions are, and adjust the size of the action buttons accordingly.


Although CTA buttons contain a variety of functions, but when it comes to button copy, it seems to be  a very important consideration when designing your CTA button. The best call-to-action buttons usually contain only a few words. However, every word plays a pivotal role and is essential to understanding what happens when the button is clicked. Therefore, it should be convincing, customer-oriented, and action-oriented.

In addition, a lack of clarity on what a button does can lead to poor conversion. On the contrary, using urgency-inducing words can encourage users to take action and make your CTAs more clickable

5- Placement

The placement of CTA buttons on a web page is critical to drawing the visitors attention. By placing the CTA in a very prominent location, such as the top of a web page, it is more likely that the user will notice it or remember it later. As a result, it can lead to higher conversions of landing pages as if users are more likely to notice the CTA and take action. Also, placing CTA button in a distinguished area is one way of making it stands out in a web layout. For example, by locating a CTA button in the middle of a web layout with no flanking elements can be an effective way of drawing attention and enticing an action.

In conclusion

Call-to-Action buttons determine the fate of your entire page. In order to increase engagement rate and earn money, or create a community, you must encourage visitors to take action. Targeting pushes in the right direction, developing good call-to-action phrases and presentations are pretty important and can change the outcome.

Therefore, use the particular guidelines above to make your CTAs visible, attractive, and compelling. Consider the size, placement, and copy of your button as if a prominent call-to-action can improve your conversion rate and enhance the user experience.

Notificup can help you design highly effective CTA buttons.