Web push notification is a marketing tool that allows you to stay in touch with your visitors through your browsers on your websites.

A message you have created in the panel of the web push notification service you have used will be sent to the visitor who accepts the web push membership at the planned date and time.

“Do you want to receive notifications from this site?”

When you make the web push service available on your site, all you need to do is respond to a single question: “Do you want to receive notifications from this site?” One of the most important features that distinguishes these services from email marketing tools is that it is only one step do not have to give information such as mail-phone when doing so.

Browser Support

The web push services you start using on your website are supported both on desktop devices (laptop, desktop, etc.) and on mobile devices. Browser-based service, web push notification; Safari,¬†Google Chrome, Mozilla and Opera are supported by the world’s most popular browsers and is available for both desktop and mobile versions of these browsers.

Note: Safari mobile and opera mobile are not yet supported, but recent developments are signaling support for them in the coming days.

Source: https://caniuse.com/#feat=push-api

Features

To summarize the basic features of a number of web push services in brief;

  • Bulk notification,
  • Segmentation,
  • Price drop (although not all services support most),
  • Back in stock (although not all services support most),

can be listed.

Each property will provide significant returns within itself. But one of the things that webmasters should pay attention to is to reduce sending bulk notifications as much as possible and not to disturb members like segmentation, and to implement more effective strategies.

Risk

The biggest obstacle and risk in front of web push services is that members who are disturbed by bulk notifications will quench and abandon them both from you and from web push services that are an important marketing channel uncomfortable with these services.

Smart Notification

Apart from segmentation, you can review our “Smart Notification” service, which is provided by very few services yet, from our product page.

In a nutshell, we’re trying to explain what a web push notification is. You can leave your questions in the comments section for the incomprehensible parts, you can contact us via our mail address for more detailed information.